A virtual makeup try-on is an augmented reality (AR) feature that enables consumers to view and try on makeup products online. The technology is gaining popularity in the beauty industry and it offers some unique benefits for both brands and customers alike.
How It Works
The technology is based on patented face tracking that captures the nuances of color, texture, and application patterns from a user’s physical makeup products. This information is then used to create an extremely accurate virtual makeup try-on experience. The result is that the customer can see exactly how a product will look on their face, before buying it.
This is very similar to using a beauty filter that overlays makeup on a user’s face, but it’s much more realistic and requires that the shades match up. The resulting images are often a bit too bright, or are not the right shade for the user’s skin tone. This can lead to dissatisfaction or even returns, since the customer has no way of knowing if the product is actually going to suit them.
Benefits for Your Brand
Having a realistic virtual makeup try-on is an effective sales tool that can boost your cosmetics store’s conversion rates and generate new leads. Moreover, it is an important way to enhance your brand’s credibility and build trust with customers. The fact that it also helps to prevent dissatisfaction and lower return rates is a win-win for you and your customers.
What You Need to Know
The key to creating a successful virtual makeup try-on is to make sure the application is secure and compliant with privacy regulations. This is particularly important as customers are increasingly concerned with the privacy of AI-powered applications.
You can achieve this by ensuring the software is compliant with EU GDPR and California Consumer Privacy Act (CCPA) laws. Additionally, it should use Identity Free Biometrics that encrypts images and prevents them from being sent to questionable servers.
How it Can Help Your Business
The most important advantage of a virtual makeup try-on is that it can significantly reduce return rates and costs associated with restocking and shipping. Whether you offer in-store or online sales, virtual try-ons can help to eliminate the risk of dissatisfaction or returns. In fact, a study found that brands that utilize this technology see 64% fewer returns.
This means that you can reduce the amount of money you spend on product returns, and instead invest those resources in building a better brand. As a result, you can expect to see more repeat sales and increase loyalty from your existing customers.
How it Can Benefit Your Brand
The next most important benefit of a virtual makeup try-on is its ability to improve the shopping experience for your customers. This is because it can help to eliminate the need for your customers to try on products in person. It can also help them to feel more confident in making their purchasing decision, as it allows them to see exactly how a product will look on them. virtual makeup for business