YouTube live is one of the most unique forms of online content because it allows viewers to feel like they’re part of a real event. From hosting virtual workshops and webinars to Q&A sessions and product launches, this powerful tool can help your business grow in many different ways. If you’re not yet using livestreaming to grow your audience, you’re missing out on a huge opportunity to connect with customers and clients in real time.
YouTube’s livestreaming platform is free for all channels on the site, and anyone can go live from their mobile phone or computer by clicking the camera icon in the top right-hand corner of the homepage – it will ask you to agree to terms and conditions before you start. You can then select whether you want to go live now or at a later, scheduled time.
When you click “go live,” a pop-up window will appear asking you to fill in some information about your video, including the title, stream description and a thumbnail image. You can also choose to add the video to a playlist and specify whether it’s public or private. Once you’ve completed the details, you’ll be asked if you’d like to monetize your video. If you’d like to run ads during your stream, click the ad box and follow the on-screen instructions to set up your ad campaign.
If you’re planning to host a livestream, don’t forget to promote it on social media. Aim for specific platforms based on the demographic of your followers, and make sure to use an image that represents the style of your video. This will ensure your audience is prepared for the type of content they’re about to watch, and it will make it easier for them to find and watch.
Livestreaming can be a great way to interact with your audience, and it’s an especially effective tool for brands that are trying to promote an upcoming event or promotion. If you’re going to be hosting a livestream in the near future, get ahead of the curve by creating a dedicated landing page on your website for it. This will help you drive traffic and boost your chances of success.
Another way to get the word out about your livestream is by growing your audience on YouTube itself, through video premieres. A video premiere is not exactly live, but it can include chat and other features similar to a livestream. After you’ve uploaded your video, it will appear on your channel with a “premiere” banner and a separate watch page where users can visit to see it.
Once you’ve got the basics down, experiment with some more advanced features to see what type of results you can get from your YouTube streaming. For example, try adding some emojis to your chat to see what kind of response you get, or consider trying out a super chat or stickers feature that lets viewers purchase and pin special messages to the top of the comments section.youtube live stream views