A beauty and travel blog combines fashion, home design, health & fitness, and travel blogging with topics related to beauty and/or fashion. Bloggers create a specific aesthetic or genre for their blogs and monetize them through product reviews, sponsored posts, and advertising.
Creating a beauty and travel blog requires clear, strategic planning, including how the site will be branded and what its purpose is. For example, should it focus on the latest makeup trends or DIY hair tutorials? Or maybe it will combine both, as in the case of Robin Black’s website where she posts archival images of her faces along with makeup and skin-care tips, accompanied by detailed descriptions of the products used.
Many successful bloggers use social media to promote their blog content and attract new readers to the site. They also establish themselves as trusted voices in their niche, using their platform to build audiences and make connections with potential advertisers and brands.
Blogging has developed a specialized vocabulary, which is largely due to the various types of blogs that have emerged and their distinct features. The following glossary defines some of the most common terms and phrases used by bloggers and others involved in blogging: