Local Copywriters
As a small business owner, you wear a lot of hats. From goal setting and daily tasks to accounting, customer service, and writing copy and content, you’re responsible for a lot. Hiring a copywriter can give you more time to focus on the parts of your business that only you can do and ensures that all marketing materials are consistent with your brand voice.
Choosing a copywriter from your area can also ensure that they understand your local market, language, and jargon. For example, if your business is in New Zealand, a local copywriter will be able to write about trolleys, thongs, and white out without sounding like a foreigner. They’ll be able to incorporate references that only a local would get – the ones that are inside jokes, so to speak.
Local Copywriters will also be able to optimize your copy for voice search queries and local SEO. This is increasingly important as more and more people turn to their phones to find what they need.
While it’s important to have a strong grasp of the industry you’re working in, it’s equally important to keep up with emerging trends and technology. If you’re a copywriter who can adapt, you’ll be able to create compelling copy that speaks to your audiences. And you’ll be a much more valuable asset to your clients than a writer who has no interest in changing with the times. So if you have the writing chops, curiosity, and tenacity to become a copywriter, go for it. It’s a fun, challenging, and rewarding career that can lead to many exciting opportunities.